Writing articles is one of the major methods you can use to get traffic to your optin page. It is generally accepted that you must have an email list to make real money online, and an optin page is the way to build your own email list.
To design an optin page you must have a good autoresponder such as AWeber, GetResponse or iContact, and then use that to design an optin form. The autoresponder system will show you how to generate the various pages needed to generate a good list with thank you pages and so on, but the main point here is that you have one.
By building a list you can keep in contact with your potential customers by sending out regular emails that provide good information and also make offers that can bring you sales. It is not easy to make it big online without a list, and that is why the majority of websites you visit will have an optin page, or even just an optin form, somewhere on the site.
However, you need traffic to your optin page in order to persuade people to sign up for your offer, ezine or newsletter that you offer in exchange for their contact details. There are several ways to get that traffic, including PPC advertising such as Google Adwords or press releases, but by far the cheapest and most effective is by writing articles to get traffic to your optin list.
Your articles should have a good title that says exactly what the article is about. There is nothing to be gained by writing a title with little relationship with your article, because readers will leave as soon as they notice that. You should then write the best content you possibly can because you are trying to persuade people to join your email list.
They will only do that if they believe that know enough about your niche to help them out with their problems, or to teach them more about the niche in which they have an interest. Also be honest and do not try to BS them, or you will never succeed once they find out. Write genuine and honest content, preferably giving them information they can use or learn from.
Keep your spelling correct and write with reasonable grammar you don t have to be pedantic about it when writing articles for the internet, such as trying never to end sentences with a preposition (such as mine in the above paragraph which would be more grammatical had it been expressed information they can use or from which they can learn ). That s not how people speak, and you are not writing a treatise on English grammar! Nevertheless, leave the schoolboy howlers, and make it as grammatically correct as you can.
Write a summary that entices browsers to read the entire article, and finally a bio or resource that provides a link to your web page. You can link to any page on your website, but when you are writing articles to get traffic to your optin page guess to what page your link should lead anybody that clicks on it?
No prizes for that and neither are there any prizes for guessing that writing articles with that objective will likely be the best form of promotional material you will ever write.
Such articles are even more important than your sales page, because if you don t get visitors to your sales page then you won t make money, and if you don t build up a good list you are unlikely to get many visitors to your sales page. If you do not focus on writing articles to get traffic to your optin page, you will not build up a good list. That says it all really. . .
Author Resource:-
More details on writing articles and the offer of a free article writing course is available on Pete's optin page http://www.articleczar.com/gifts.html where you will be given the opportunity to check out Article Czar, one of the better article writing coaching books on the internet. It's also a reasonably good example of an optin page.
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