If you have been looking for information on what a webmaster absolutely must have in his kitty, look no further; here are some tools that will not only prove useful for the experts but also for the newbie’s; so go ahead and get yourself these tools to make your online presence professional.
URL Trends: This is a service that will help w web master locate the historical trends of a website so that he/she an determine the results of his SEO campaign in search engines. It is recommended that you use URL trends with a web logging program.
Custom 404: This is extremely important because if the users type the URL incorrectly, they will still get the options to navigate within your site and will also be given other solutions. When the domain is correct; however, the URL of a specific page is incorrect.; the page that is displayed to your visitors will be your custom error page which will include further assistance and a navigational bar instead of a generic page that incorporates nothing of value and only flashes a standard and sometimes rather annoying message “page not found”. On the other hand when you offer your customers navigational facilities, you are helping them to stay on your site.
Favicon: These little images are fast turning into internet favorites; with every second website using a favicon. These images can be equated with the brad images of a company because they are displayed in the URL bar along with the address of the website. This also gives the website a more professional look
Online Editing for WYSIWYG: Through this you can allow different users to edit the web pages on your site to suit their specifications.
Match the colors on your site with that of your logo: You can us the primary colors used on your site with those in your logo; all you have to do is use a service known as colorblender that allows you to choose preferred colors from a 6 color matching palette and you the blend will be calculated for you automatically.
MaxEmail: This is not only an affordable but also an extremely useful internet service that lets you use the internet for sending and receiving fax messages in your email id in the PDF format and it can also be used as a voicemail service. The benefit of using this service is obviously the fact that it allows you to receive the fax messages regardless of where you are; also you will not have to spend extra on a telephone lie that lets you send and receive fax or a dedicated fax machine.
RSS Feeds: RSS feeds are not considered a luxury in the cyber world anymore; today they are a necessity; after all, ensuring that your website enjoys a high Google rank is primary job of any web master; not to mention, that it will make a big difference to the number of visitors that your site receives. So make sure that you have RSS feeds for educational articles; press releases, newsletters, product promotion messages, product tutorials and all other web content.
Images: There are several websites that offer royalty free images either free or for a very small price, make sure that over time you build your database of images which can them be used on your website. These will add a professional touch to your website; however you need to ensure that the images do not increase the page loading time of your site and that they are of a high quality.
The Web master Toolkit: This is a collection of tools that are vital to the success of any webmaster; they were developed by webmasters for their brethren in the profession; hence you an be absolutely sure that you are getting quality stuff. The resources and the collection of free tools in this package is simply astounding and the best part is that these resources will come in handy regardless of your expertise as a web master, certainly a must have kit.
Web Assessment Tools from Submit Corner: The site offers scores of tolls that will help you to keep a tab on the links to your website and those of your competitors. The set of tools contains everything from a link tracking program to search indexing tool and also competitor identification tool.
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