Michael is getting ready to set up his very own printing venture; he has bought all the necessary used equipment; the pieces are used albeit in a good condition; Michael has poured the savings of a life time into the venture and was hoping that the business would rake in enough profits to recover the cost of the machinery in less than a year. He also got in touch with an image setter so that he can provide his customers with the best printing applications for the reproduction of photographs on t shirts.
He also wanted to know if he would need to set some amount aside for screen platesetters but then he discovered that he did not need to spend money for that type of equipment. One of the reasons why Michael planned to launch his business at this time was because the presidential campaign was less than a month away and he knew that this would be right time to set up a custom t shirts business because most party campaigners need to get promotional customized t shirts designed with the picture of their presidential candidate on it. So this would be a lucrative bossiness at this point in time with several people rushing to buy custom t shirts that reflected their views on controversial topics or just how they felt about the different candidates so this was certainly the prefect time to launch this business.
That said, Michael was a savvy business man and after investing the kind of money that he did, he knew that he did not ant his business to be a fly by night operation, here today gone tomorrow, so he was sure that e will need to explore another venues of making an income from the business. After all the presidential campaign was not going to last forever and there will be a good 5 yeas before the next president is elected. He was very happy with the business that he did during election season but once the fervor died down; he started looking at the various other options on how he could make a year round income from his business. After much deliberation and market analysis, he chose 6 core areas to concentrate on:
Family functions and class reunions: This could be one of the most lucrative market segment; the customers in this segment are interested in purchasing custom t shirts because they want to commemorate a special event or a family occasion with the apt attire; this could be a wedding ceremony, an anniversary, birthday or family reunion or a member of the family getting his /her graduates degree. These t shirts would have a picture of the entire family or the graduating class on front with the names listed on the back. There would be good scope for business in this segment with reunions being organized every 5, 10 and 20 years which meant that there would be a chance for repeat business.
Non profit organizations: These institutions would often host charitable events and they would be interested in customized t shirts that would let people know about such events.
Customized employee gifts: This was another segment that was highly lucrative with most companies making an effort to keep their employees happy by offering personalized gifts such as custom t shirts.
Sports teams: Whether it was a school team or the local college team or juts a bunch of guys with their very own bowling team; they could use custom t shirts to give their tea members a unique look.
Customized t shirts: This segment included youngsters who were interested in expressing themselves by using their creativity to design custom t shirts. They also liked to wear t shirts with the pictures of their favorite celebrities on them.
Church groups: Because several churches would organize special ministry groups and religious or charitable events; they could use custom t shirts to let people know about such events. The church groups could also order custom t shirts with interesting religious images on it to build interest among the children who attended Sunday school there.
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