When it comes to branding a product, the company logo is probably the most important part of the equation, a major part of the logo is the trademark font. Sometimes the logo font becomes synonymous with the product and brand such as the weird PEZ font made up of cubes with shadows or Coca Colas swinging letters. The good news is that many of these famous fonts are available for private persons or companies to take and use as their own.
The top 10 most recognizable fonts from the food and drinks industry in no particular order:
1. Futura Condensed Extra Bold: This font developed by LinoType, made the Swedish vodka label “Absolute Vodka” famous. The producers of Absolute Vodka wanted to set itself apart from the other vodka labels on the market and make vodka fashionable to drink in a time where vodka s image was the very opposite. This clear cut bold font helped Absolute make its mark and project a unique image.
2. Old English: Another instantly recognizable font for Mexican beer giant Corona. This almost Gothic and slim font has become a recognizable trademark for beer drinkers all over the world, who will associate Corona beers refreshing sweet taste with this font.
3. Rockwell Condensed: A simple yet effective font for M & M chocolate, that kids and adults, around the world will recognise instantaneously.
4. Fontos Crude: Mentos “The Fresh Maker” used this font for their scotch mint candy, which became very popular through clever advertising in the nineties. The font has rounded letters and sleek presentation.
5. Draft Beer: The beer giant Millers trademark font for Americas favourite beer. ‘Miller Time’ would not be the same without this recognizable font, that leads the imagination back in time and mage ‘Miller Time’ one of the most popular beer brands.
6. Air Millhouse Italic: Mountain Dew uses this clever font to market its soft drinks. Easily recognizable by the huge capital letters and robust look it provides Mountain Dew with a fresh and unique brand style.
7. Denmark Regular: This trademark font is used by soft drink cola giant Pepsi and is one of the most recognizable brands in the world. Pepsi made themselves and their product campaign cool, which you can clearly see in this futuristic and slick font style.
8. Neck Candy: The dispensable candy maker PEZ has this very distinguishable font for their logo. The font looks to be made up of bricks laid on top of each other and casting shadows another unique and instantly recognisable brand label.
9. Snickers Normal: The Snickers sweet bar is a classic. This cursive, sporty font is easy to spot on the shelves, setting Snickers apart from the its competitors and boosting sales.
10. Oreos: America’s favourite cookie, also has a very easily recognisable font. The letters are big, soft and round with a thick white outline.
These are ten examples of great fonts that have helped create synonymous market brands for some of the biggest names in the food and drinks industry on both a national and international scale. Having a unique and inspiring font on your business card, will surely set you apart from the crowd and make your clients and competitors take notice.
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