The most important part of any pay per click advertising campaign is the key word. All pay per click programs involve choosing a key word and having your website linked to that word. You bid for the position of your key word and the highest bidder will have his advertisement placed on the first page of search results, so the greatest number of people will see it. Your advertisement campaign should be tailored to your niche market, so select a key word appropriate to attract buyers to your site.
Selecting a key word is not difficult. All you have to do is think the way your potential customers would, and choose a word that would catch their attention. You can make use of the website word tracker to find out the frequency of searches for a particular keyword and how many other websites use the same keyword. Your aim is to select a keyword with a high frequency of searches but as little competition as possible from other websites. With a highly contested keyword it will be expensive to get your keyword into the top ten positions, which is where you want your pay per click advertisement to be.
You should not waste your money on keywords that do not have a high search frequency. You will most probably not be able to choose the most profitable keyword on your first attempt. You should not be discouraged, however, as this is a process of trial and error. Simply start your campaign with whichever keyword you think is best, then monitor the results carefully and slowly narrow down your choices until you have the best keyword possible.
Take The ‘Law Of Averages’ Into Account
The law of averages is one that applies to all forms of retail, whether they are online or offline. It dictates the rate of conversion of visitors to your site to customers who actually purchase something from you. For some products, the conversion rate may be 5 in every 100 visitors while for others it may be 10 in every 100. It all depends on the market in question, the quality of your product, and the reliability of the company. Once you have determined roughly the law of averages as it applies to your product, you can then calculate how much profit you will earn and decide how much to bid for your keyword of choice.
Providers Of Pay Per Click Services
Of the many pay per click services available, the most prominent are those from Google and Yahoo. Before you choose to host your campaign with a particular pay per click company, you should carefully consider their reputation and traffic volumes. Some pay per click programs even offer analysis of your product and feedback as to what the best keyword for you would be. Your bid for your keyword could be as low as $0.05 or as high as $1 or more. Your pay per click company will simply track the number of clicks on your advertisement and bill you accordingly.
Landing Page
Finding the right keyword to use will drive large volumes of traffic to your site. In order to convert that traffic from mere visitors to real customers, however, you must have the right landing page. The landing page is simply the first page visitors see once they click on your advertisement. Sell your product as best you can and offer deals and bargains so as to entice more visitors to become buyers. Encourage your visitors with buttons such as ‘best price now’ or ‘buy now’.
You should also remember to assign your ad campaign a budget, as you do not wish to spend more money than you can afford on your first pay per click advertising campaign.
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