I’ve been studying online information product launches for a year now, and I’m finally ready to launch my own online information product – the Miller Mosaic Internet Marketing Program.
(FYI: An information “product” can be an ebook, a webinar series, a teleseminar series, a membership program – whatever uses the Internet to provide information.)
The Miller Mosaic program will launch July 1st, and I’m going to take readers along with me on my Examiner.com blog as I do pre launch activities. This can be valuable information if you want to launch your own information product or simply for your own internet marketing.
And at the end of the pre launch period I plan to put all the posts into an ebook, which will be a bonus free gift to people who join the Miller Mosaic Internet Marketing Program and will be sold on my website for people who don’t join the program.
Here are some of the first steps I did for the pre launch:
• Sent an email about this month of pre launch blog posts to some of my online contacts asking if they’ll post the feed to the blog on their website or blog.
• Gone through my client list on my shopping cart vendor and “cleaned up” the list – removed all my test entries, capitalized where people didn’t capitalize the first initial of their name, etc.
• Then sent an email blast to my Miller Mosaic, LLC list announcing the start of the month of special blog posts.
• Emailed the eight original special reports I’ve just written for the membership program to an online community strategist for her input on these reports.
• Put a link on MillerMosaicLLC.com announcing the blog series and linking to the blog.
• Created a budurl.com for the permalink of the first day’s blog post and tweeted the link three times on Twitter.com.
• Posted a blurb about the blog series and the link on six of the groups to which I belong on LinkedIn.
• A friend who is an expert on the StumbleUpon social bookmarking site stumbled the first day’s blog post. Hopefully this will start getting the blog posts in front of people who aren’t already connected to Miller Mosaic on the Internet.
• Found out that we can have a separate header for the membership part of the site. Now we’ve decided to create a new header for the whole site that better presents our expanded brand, and then adapt this new header for the membership section.
• Tried out a new online feature we just learned about – the Google chat – to see how this might be used on the membership section of our site. The widget for this is now on MillerMosaicLLC.com on the right hand side of each page. It offers the ability for anyone on the site to see whether I’m available to chat. And within a few hours of adding this feature, I had an extended chat with someone who found the site through my photo on Facebook and now may become a client.
• Asked for a testimonial for the “sales” copy of the membership program from someone to whom we’ve provided Internet marketing advice.
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