This article will discuss about 3 quick and dirty marketing ideas for anyone to kick start their new business. Getting the word out to the masses and markets isn’t as easy as it sounds and not all of us have a stash of cash that we can use to pump up our A& P budget. Above the line and below the line advertising and marketing ideas can sometimes cost a lot of money, and we need guerrilla tactics and cheap and easy ways to get the message out to people.
The good news is that the internet came along some time ago and has evolved into a marketing platform in its own right and many people as well as businesses have been using it effectively as a cheap and quick way to market their products and services. You should use this to your advantage and take a page from those who have been doing affiliate or direct marketing on the internet. While I am not saying you should condone and emulate spam,
I am saying that you should utilise all the back channels of the internet for your own purposes and these can include blogs, social networking sites like Face Book and MySpace, forums, newsgroups, e zines, instant messaging services and email. These are just some of the examples of the sites and zones on the internet you can use to blast your message across and with a daily log in of more than 6 million people at any given one time, you have access to the largest and most comprehensive emporium of marketing and advertising known to man.
Also, you should think about ‘hopping’ on popular blogs and websites and getting your banners in. It is cheap and usually you can strike a deal with the owner of the websites, like pay per click or profit sharing, based on how many referrals you get from them. Of course, there is affiliate marketing, which is one of the most effective ways for anyone to get the word out. The only problem is that there will be a certain limited profit because you have to share the spoils with those who are doing most of the work. One of the best ways to market your product and service is to do so from a virtual office as well. Save plenty of money and have a base of operations situated within cyberspace.
You get a premium address, telephony, fax, internet services and even a receptionist to handle your day to day calls. This way, you can market your services and still have a ‘physical office’ which lends credibility to your campaign. Nothing damages a marketing campaign more than a free email address or a website from a popular host or a home address. If you want people to take what you are selling seriously, then you need the services of a virtual office. Well, these are 3 quick and ‘dirty’ marketing ideas for start ups to get their campaign off the ground.
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