If you think about the number of websites you’ve visited that attempt to promote themselves through bad SEO content writing, it amounts to a staggering total. The focus here is of course on those websites squeezing in keywords for dear life to get their search engine rankings as high as possible. In terms of content writing, it’s a no-no and one of those things that will turn visitors away and never see them again. This is mainly down to two reasons:
• Article writers and copywriters get given a certain amount of words to write on with a specific keyword density. If the density percentage is too high, then the keywords take the place of actual information.
• A high keyword density with inadequately placed keywords will look exactly like a website trying too hard and not caring about its visitors, but more about its hits. The exception on the rule is of course if the writer has a fair amount of creativity to blend in the various keywords.
But there is a natural solution that has the ability to supplant SEO content writing. Its called passionate content writing, something that emphasizes the purpose of a website by putting the visitor first.
This of course gives rise to the question about the effectiveness and need of SEO content writing. The simple answer here is that there are a fair amount of companies that do have a need for SEO content writing, especially those in highly competitive industries such as insurance, travel and, ironically enough, search engine optimization (SEO). Although this doesn’t necessarily negate an enthusiasm with regard to the content of the site, it does however put a much greater stress that should be taken by webmasters and site owners when doing the content writing to still ensure that the visitor comes first.
So, what to do then? Those companies not in niche industries still need to get to the top of the search engine rankings for their respective keywords. Well, one solution is to have distributed content with a keyword density that does not infringe upon the information in the article. This obviously requires a bit more planning and will cost the owner of the website more money initially, but could be worth it in the long run. It is also imperative to hire a writer capable of writing content for the Internet, in other words maintaining a sense of style whilst being succinct and clear with regards to the information. This is but one solution for the website owner or webmaster and can be adjunct to a variety of other SEO strategies.
The proof, as they say, is in the pudding. Taking a look at the most popular websites on the Internet we see that the focus is more on content and that they derive their high percentage of hits through simply being the popular choice because of what they have to offer. The moral of the story is that content writing aimed at website visitors has a better chance of advertising your website through other means, like word-of-mouth, than content writing aimed at search engines.
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