“Do you have a Facebook profile?” “I tried to add you to my friends list...” These are two phrases that you will hear commonly uttered amongst those who have these profiles; and it seems that nowadays, everyone and their mother (literally) has one!
While this can be used for both business and personal use now, I still opt to use mine strictly for personal use, only adding friends that I speak to and hang out with on a a fairly regular basis as well as family members such as aunts uncles and cousins, etc. Since joining Face book (commonly abbreviated to just FB ), I have truly been able to really reconnect with some of my family members. Because my mother s family is from another country; and because my father s family is so incredibly spread out across the United States, it seems that we have all now found this medium with which to communicate. For instance, I recently attended a family reunion with my grandmother in Rhode Island this past summer. I met cousins that I never even knew that I had. While I was up there, I asked if any of them had a Face book account, to which several of the younger people as well as some of the older people responded that they did. Today, I keep up with what is going on in their lives and converse with them via Face book instant messages, private message, wall postings and photos. It s been a great experience thus far.
In terms of business development, FB is a great idea. You can create something called a fan page on Facebook, in which people can opt to essentially show their support for your business by becoming a fan . What happens then is that their picture will show up on the fan page that you ve created for a particular business. You can then create what is called a badge for your fan page, which you can later affix to your company s web site, blog or elsewhere on the Internet. If you are interested in advertising on Facebook, this is also a possibility. FB offers users the option to create advertisements that will get posted on various web pages within it. Of course, you have to pay a small fee in order to advertise on it, but the fee is nominal. Not only this, but FB is used by so many people that it almost makes sense to want to advertise there.
Whatever your business is, FB is a great avenue to pursue in terms of creating a buzz about what it is you do. By networking with friends, families, coworkers, neighbors and friends of friends, it shouldn t be long before you start to see the results of your efforts. The only downside to Face book is that in order for others to be able to leave comments and see your page, they have to be Facebook members as well. The other nice feature about FB is that it allows you to post jobs as well as the RSS feed from blogs, which are both great ideas for putting your information out there!
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