Today, human interplay with software or user experience reigns. Enterprise has ultimately recognized that complex portals that try to serve a wide selection of clientss under serve the needs of many and that more people would adopt software if it respected the human interacting with the underlying data and business intelligence.
8 Criteria for Building an Engaging UX
Users deserve better software. In this series of articles, we re going to present eight standards for good user experience. A good user experience will meet all these criteria for success.
1. Provide Usable Feedback.
Have you ever hit a button and nothing happened? You haven t any clue if a click meant anything because the software didn t acknowledge your action. So you click again, and you continue to wonder what s going on.
Good software should provide a responsive experience; it should let you know what has happened with obvious clues a spinning icon; a dimmed menu item; a background sound or a message box like, Please wait while we retrieve your information or Do not hit your browser s back button right now. Good software should acknowledge your actions through visible responses.
2. Behave Consistently.
One of the most inconsistent behaviors is the sign in process to customer facing enterprise portals. A portal may need multiple usernames and passwords in different areas. For example, you log in to your home loan account at your bank differently than you log in to your checking account at that very same bank. In another case, a customer who had 2 home insurance programs with the same company had to log in twice to use the 2 policies. The software didn t recognize the user via multiple account numbers.
We see lots of other inconsistent behaviors in design practices, interaction metaphors and style guides. For example, if an application s drop down menu behaves one way in one circumstance like a vertical presentation all of its drop down menus should show vertically in all areas of the application. Just as we are able to be confident that pressing the red phone button or icon on a cell phone ends a call, we want to know a different colored, underlined piece of type always will indicate a hyperlink.
3. Behave in a widely known way.
A familiar application or interface fits comfortably with a user s needs . Familiarity is crucial in creating trust between the user and interface.
As an example, if we are building an application for teenagers doing yearbook page layouts, we know they re doubtless advocates of Facebook and other age appropriate social network sites, so we will use metaphors and interactions that feel familiar to them. On the other hand, if we are designing a complex data visualization tool for a commodity broker, we may approach the experience design with a more mature, multitasking Type A personality in mind.
The best way to ensure a good fit is to conduct ethnographic research, which simply entails observing peoples s PC habits. What e mail client do they use? What browser is standard in the company? That info informs the developer to the kinds of interactions, styles and metaphors we use.
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This information was provided by EffectiveUI, an innovative agency providing great mobile application development. If you need http://www.effectiveui.com/ visit them online at http://www.EffectiveUI.com
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