In Part I we discussed the first 3 critical standards that each user experience must meet in order to be considered successful by users. In Part II, we ll explore the final five criteria that application designers must meet in order to produce a successful user experience.
4. Be obvious and efficient.
A user must instantly know what an object is just by looking at it. If it s a button, it better look like a button, not a knob. Fast recognition allows users to act quickly, knowing that the click of a button will produce a forecasted result, and a double click usually means something else, like opening a new file.
Although it s apparent the next button often appears on the lower right corner of a page, if the visual appearance of the button itself isn t clear, users may have to stop for a second and wonder what next might essentially mean.
5. Respond and perform.
Software must be technically sound. Poor performance, or worse yet, total failure to function as anticipated, is the speediest path to abandonment. In mission critical corporation environments, users have no time and possess little patience for mistakes.
When requirements for information runs high, the user interface must be intensely reactive, frequently by relying on client side speed. Also, as an application gains traction, it needs to be easily scalable. Most significantly, no matter how highly regarded application design is, without clean, smart code under the hood, design means nothing. Reliable performance is an essential part of all good user experiences.
6. Help users and companies achieve goals.
Finally, the main purpose of all software is to help users get things done efficiently and enjoyably. Collectively, when individuals achieve goals from shopping on the net to making yearbook layouts setups thrive.
7. Be brand consistent and pretty.
All customer touch points must consistently support branding efforts in an appropriate way. It s simple: good user experiences make good impressions. Every time an individual interacts with a brand, the experience must be designed to make the user happy, independent of device or platform.
As an example, when EffectiveUI worked on the eBay Desktop application, they were forced to take the tradition of eBay and morph it into new graphic patterns designed for the desktop while maintaining the eBay . They translated eBay s static web page based site into a live desktop application design, yet retained the core business sense behind an auction. It took a fragile balancing act to take eBay s styles and colors and skin a desktop application that transcends operating systems.
8. Be progressive and reliable.
People will not trust user interfaces that look outdated because they don t believe their information is secure or feel confident interacting with them. Without overpowering the user with busy screens or haute tech layouts, applications have to look up to date . Users tabbing through a DOS looking green screen cannot help but feel that there s space to improve not solely in the user experience, but in the brand itself.
The Bottom Line on User Experiences for Business
Good software whether deployed behind the firewall as an internal enterprise application or in front of the firewall as a customer facing application should achieve 1 or both of the following :
Increase top line cash growth
Increase bottom line savings.
Author Resource:-
This article was provided by EffectiveUI, a leading agency providing great mobile application development. If you need http://www.effectiveui.com/ visit them online at http://www.EffectiveUI.com
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