Let’s say you are at a networking event. You know the kind, tons of people, everyone shaking hands and handing out business cards, eating good food, you know the deal. Now, try to think in your mind about what those conversations sound like…someone asks what the other person does and you hear,
“I’m a Realtor”
“I’m an insurance agent”
“I work at ABC bank”
BORING!!! While these responses may be factual, they are far from interesting. No one cares if you are a Realtor or an insurance person…we have all met many of those. What you need to do is describe what you do in a way that stands out so that you are remembered by those that have met you. Now, to combat this, someone developed the idea of the ELEVATOR PITCH. This was designed to be able to tell someone what you do during the time you might spend in an elevator with someone. Sure, you can rattle of something about your business in 30 60 seconds, but again, these little pitches simply run down what you do in a rehearsed and cold way. Listening to someone recite their elevator pitch for the 10,000th time will make you wish they just said “Realtor” or “banker.” I have found an even better way though…a creative and compelling way to explain to others exactly what you do and do so in a way that makes them want to learn more.
Ok, now let’s say you meet someone at a networking event and you ask what they do. Instead of the normal answer, the person replies with:
“Well, I spend my time trying to uncover the risks and perils that could affect you and your family. Then, I develop a comprehensive plan designed to protect you and your loved ones from these personal and financial troubles.”
Wow…that sounds pretty cool, huh? This person has you and your families best interest at heart and they described something that it sounds like you should try to find out more about…know what they do? Insurance Agent.
Now, let’s say you meet someone else and ask what THEY do, and you get THIS response:
“My job is to look for ways to build and secure your family’s financial future. I not only protect your current assets, but I can guarantee I can make you money each and every year and help build a plan that will help secure your retirement AND that of your children.”
Again…WOW…this person mentions you and your family personally. They talk about helping to give you peace of mind financially, something we ALL could use more of. Now, what does this person do? Banker.
You see, you can take even an ordinary job and make it sound EXTRAORDINARY just by changing the language a bit. Take some time and try to think of some ways to describe what you do in a way that interests others and makes them want to find out more. Once you come up with one, think of SEVERAL…then, even if you are within earshot of someone who has heard you describe your business before, it will sound new and fresh. In addition, you won’t end up sound like a broken record and will continue to build interest and compel others to learn more about you and your business.
Author Resource:-
Stephen Labuda is an entrepreneur who built his business by networking with other professionals. You can connect with him and read more about networking at http://www.networkedevents.com
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