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Using Web Design to Engage Blog Readers



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By : Veronica Davis    4 or more times read
Submitted 2010-03-09 01:16:18
What kind of response do you get from your readers? Is it good? Is it bad? Chances are good that you can’t honestly that question, because you simply don’t get any feedback at all. In fact, only a very small percentage of online users will normally take the time to respond to your carefully crafted blog post. But why? What can you do about it? If they don’t want to participate, then they just don’t want to participate – right? Not true. There are things you can do to engage them more effectively.

You don’t want to pass up on any opportunity to get your visitors to speak up and visibly interact. Why? If your blog has an active readership, then your blog, your business, and you come across as more trust worthy and credible. If a visitor reads your blog and another one that has similar content, similar length, similar quality, but one of the blogs has a lot more comments than the other, they’ll probably disregard the one with fewer comments.

One of the main things that you should consider doing is hiring an excellent web designer who understands the need to make the design user engaging. There’s more to design than putting the right color scheme together and coming up with snazzy graphics. Web design also includes planning the structure and how your visitors will interact on the blog.

If you’ve done your searching and have come up with a San Francisco web designer that you feel comfortable with, here are some things to ask them about. They’ll be able to talk with you about possibly using them to increase the interaction that takes place on your blog.

1.Using a custom designed form field for where your readers input their comment. Make it fresh, catchy, but clean in design.

2.Use “reply” buttons or links for every comment that is posted to encourage more comments.

3.Use clean, web 2.0 style buttons and tasteful graphics to remind or ask readers to comment.

Reward your Commenters

You can let your readers know how important they are and that you appreciate them taking the time interact on your blog. After all, they are taking time out of their day to construct their comments, post, and probably subscribing to keep up with the conversation. They deserve a pat on the back! You could do a weekly round up of interesting comments made, top commenters, regular commenters, or whatever. This shows a personal touch, as you are taking time to write and publish the post. You can somewhat automate this on a similar level by using a plugin like gravatars or the top commenters plugin.

Give Back

The possibilities here are endless. You could offer them something for free when they interact on your blog. You could run top commenter contests. You can have the designer ensure that comments are do follow so they are able to get some link love from your blog. You could give them a special little place on your blog where they can post their profile or their links.
Author Resource:- Veronica is a freelance writer who has been working with San Francisco web design companies for over three years. For more web design help see http://www.thoughtmechanics.com/
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